Lunar Holiday Poster

Yesterday I finished this holiday poster for Lunar, a product design company based out of San Francisco. They approached me with the general idea of wanting to collaborate on their company holiday card, with the hope that it could become a fold-out poster incorporating lots of different types of imagery. They sent out a questionnaire to their employees in San Francisco, as well as to their offices in Munich and Hong Kong, asking them to name some of their favorite things. The point of this was to gain a bit of a cross-section of the "Lunar culture" as experienced by their employees around the globe. Here's a few sample questions they sent out:

- All time favorite holiday food?
- Favorite corner in the city?
- Favorite LUNAR project of the year?
- Favorite gift to give?
- Favorite festival of the year in SF/Munich/HK?
- What’s your favorite SF/Munich/HK institution?
- Favorite after work/weekend past time?

So I had to take all of the different answers and figure out some way to represent them into a holiday poster context. Here are my first 3 sketches:




They liked the 2nd sketch, but wanted way more stuff going on and more imagery from the answers incorporated into it. They found an image of a vintage Candyland boardgame, which they loved as an idea for more of a path or a map. They felt that referencing this could communicate something like, “LUNAR is a unique place during the holidays". And they loved the way the illustrations tend to combine things in strange ways, much like mine tend to do. So I did some revisions and we came to a final approved sketch..





The final poster will be printed at about 12" x 18". Here are a few close-up sections:

Le Fooding d'Amour Paris-New York

I made this illustration for Le Fooding Magazine's upcoming event at P.S.1 this September 25th and 26th. The event, called Le Fooding D'Amour Paris-New York, will employ the talents of 12 renowned chefs from New York and Paris to cook some of their signature dishes on BBQ's for those attending. Tickets will be relatively inexpensive, and proceeds will go to the charity Action Against Hunger.

Each chef was paired with a graphic designer from their corresponding city to create a collector's menu. I was assigned to do the page for Riad Nasr and Lee Hanson from Minetta Tavern. They're doing burgers with beef supplied by the butcher Pat LaFrieda (presumably their now-famous Black Label Burger). I drew all of the elements for the illustration with pencils, and colorized and composed the whole thing on the computer. The idea for the frames came from the actual decor at Minetta Tavern, which is heavy on the wall-of-portraits look. Check the images below for better close-ups.

Some of the other graphic designers involved include: Ich & Kar, Change is Good, Gianpaolo Pagni, Helène Builly, Vanessa Verillon, Nicholas Blechman, Jan Wilker, Paul Sahre, Jeanne Verdoux, Christoph Niemann, Andre and So Me. For more info on the event you can read this recent article at nbcnewyork.com, or keep checking in on the Le Fooding website. I'm sure tickets for this event are gonna go fast... so act quickly once they're available! Eating amazing food outside at P.S.1, cooked by famous chefs on BBQ's, sounds like a party not to be missed..

IBM ad - "Connections"

Here's the first of 3 ads I did for IBM. I was asked to keep the people pretty graphic, so they're a bit different than the usual type of people I draw.. which ended up being sort of a fun challenge. I also needed to keep the color pretty graphic and limited, so I employed the same blotchy, loose look that I've been getting into lately (see the elephant down below)

The ads showed up mostly in magazines and newspapers in Europe. You can see some of the work done by other artists as part of the same campaign here. Click to the left or right to scroll through the gallery. I'm not sure what everything says, since it's in French.. but it's probably only interesting if you're an IT guy anyways. I'll post the other two ads I've been working on in the near future.

Aquafina - Kelly Award

I found out recently that the Aquafina ads I worked on for BBDO a while back received a Kelly Award for best Insert/Outsert. I'll admit, I had never heard of the Kelly Awards before.. but it's still pretty cool. You can take a look at the award page here: http://www.kellyawardsgallery.org/index.html#/Gallery/Winners/Aquafina/ If you click on 'Judges Comments' you can hear them talk a little about why they picked it.

There's a good chance you didn't see the actual insert out in mags (but possibly the regular print ad..). It was actually pretty cool. The single Aquafina bottle on the front of the insert was printed on "seed paper" and then glued down onto the ads. The paper literally had seeds embedded in it, so you could actually pull it off and grow a plant and/or flowers out of it. Hence, their headline of "Water Brings Things to Life".

The bottles and all of the type were hand-drawn with pen and colored with watercolor. I guess I figured a water-based color solution was the most relevant, given the subject matter. Ok, now I'm thirsty... bye